Privacy Policy

Introduction

Kellyrose Matthews ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website kellyrosematthews.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information, such as your name and email address, that you voluntarily give to us when you:

• Subscribe to our newsletter
• Book a session through our booking system (Acuity Scheduling)
• Contact us via our customer support system (Help Scout)

Derivative Data

We automatically collect certain information when you visit, use, or navigate the Site through Google Analytics 4 with Google Signals enabled. This information may include:

• Device information (type, operating system, browser type)
• IP address and approximate location
• Pages visited and time spent on pages
• Click patterns and user interactions
• Referring website addresses
• Cross-device usage data (via Google Signals)

Use of Your Information

We use the information we collect to:

• Deliver the services you request (sessions, newsletter)
• Improve and optimize our website
• Understand user behavior and preferences
• Send you newsletters (if you've subscribed)
• Respond to your inquiries and support requests
• Monitor and analyze usage and trends

Google Analytics and Google Signals

We use Google Analytics 4 with Google Signals enabled to collect and analyze information about how visitors use our Site. Google Analytics uses cookies and similar technologies to collect data such as:

• How often users visit the Site
• What pages they visit
• What other sites they used prior to coming to our Site
• Cross-device behavior and demographics (through Google Signals)

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Cloudflare Analytics

In addition to Google Analytics, we use Cloudflare Web Analytics to understand website traffic and performance. Cloudflare Analytics is a privacy-first analytics service that does not use cookies or track individual visitors. It provides us with aggregated, anonymous data about page views, visits, and the overall performance of our website as experienced by our users.

Third-Party Services

We use the following third-party services that may collect your information:

• Formspree: For processing newsletter subscriptions
• Acuity Scheduling: For booking appointments
• Help Scout: For customer support
• Google Analytics: For website analytics

Each of these services has their own privacy policy governing the use of your information.

Cookies

We use cookies and similar tracking technologies to track activity on our Site. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Google Analytics data is retained according to Google's data retention policies.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access your personal information
• The right to correct inaccurate information
• The right to delete your information
• The right to opt-out of marketing communications
• The right to opt-out of analytics tracking

Children's Privacy

We do not knowingly collect personal information from children under 13. Our Kids page is for parents/guardians to learn about services for their children, not for children to use directly.

Contact Us

If you have questions or concerns about this Privacy Policy or your personal information, you can contact us through the Help Scout beacon on our website.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.